![\"\"](\"https:\/\/www.symedialab.com\/talk\/wp-content\/uploads\/2014\/02\/15-150x112.png\")
<\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n
\n
\n\u51ac\u5967\u8a2a\u554f\u7247\u6bb5\u88ab\u60e1\u641e
\n
\nWho to blame?
\n
\nAudience vs Media
\n
\nMedia as Gatekeeper
\n
\nJournalist\u2019s Role
\nDecide for themselves what information they will distribute and what form that information will take; not having others decide for them
\n
\nProfessional values of journalists
\nAccurate reporting is non-negotiable \u2013 achieved with relevant facts put into proper context.
\nJournalists are professionals , i.e. they are well-trained for this
\nPRSA Statement of professional Values:
\nHonesty
\nWe adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
\n
\nAudience is partly responsible
\n
\nMedia literacy
\nrefers to the ability to understand how mass media work, how they produce meanings, how they are organized, and how to use them wisely
\nnetizens are considered to have relatively higher media literacy
\n
\nFree flow of information on the Internet, various platforms are provided for the audience to verify \u000bthe news, they cannot just take what the media \u000btell them.
\n e.g. my TV, news apps
\n
\nActive audience
\nthe audiences are not merely passive receptacles for imposed meanings (see hypodermic model) but rather individual audience members who are actively (albeit often unconsciously) involved\u2014both cognitively and emotionally\u2014in making sense of texts
\nStrengthened Two -way communication in the Internet era
\ndecline of media gatekeeping and the rise of audience gatewatching
\n
\nAccuracy Check
\n
\n1. Gather all the relevant facts and put them in context.
\n2. Check and verify your facts thoroughly. If in doubt, leave it out, or reveal it to the audience.
\n3. Weigh all relevant facts.
\n4. Correct your mistakes immediately and properly whenever you find out.
\n5. Quotations \u2013 never alter a direct quote
\n6. Avoid plagiarism
\n7. Acknowledge the importance of balancing accountability with seeking and reporting truth, minimizing harm, and acting independently
\n
\nReference
\n
\nThe Active Audience: Transforming Journalism from Gatekeeping to Gatewatching (Axel Bruns, 2005)
\n
\nhttp:\/\/www.journalism.co.uk\/news-features\/how-to-verify-content-from-social-media\/s5\/a548645\/<\/p>\n","protected":false},"excerpt":{"rendered":"
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