{"id":13887,"date":"2014-07-31T11:42:34","date_gmt":"2014-07-31T03:42:34","guid":{"rendered":"http:\/\/www.symedialab.org.hk\/talk\/?p=13887"},"modified":"2014-08-05T10:28:13","modified_gmt":"2014-08-05T02:28:13","slug":"rebecca-mcdonalds-2","status":"publish","type":"post","link":"https:\/\/www.symedialab.com\/talk\/rebecca-mcdonalds-2\/","title":{"rendered":"
Rebecca on McDonald’s … (2)<\/div>"},"content":{"rendered":"
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McDonald’s Clarity Not on Menu<\/b><\/div>\n
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If \u201clack of clarity\u201d\u00a0[1]\u00a0is really what McDonald\u2019s Hong Kong believes as a casue for apology after the\u00a0Husi\u00a0food scare, then what clarification its management might have intended to seek by staging a four-minute press briefing has achieved just the opposite, leaving us more confused. Clearly, clarity has never been on the fast-food giant\u2019s menu.<\/span><\/p>\n

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McDonald\u2019s Hong Kong held a four-minute briefing on Sunday (27 July), with an invitation sent out only two hours in advance.\u00a0 Well, you might have believed it was something important when you got it.\u00a0 Or you might even have assumed the fast-food giant had finally come to its senses and had something better than rotten meat to offer.\u00a0 Sadly, you are wrong.<\/p>\n

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The four-minute is a de facto reading session for the company\u2019s head-honcho, Miss Randy Lai.\u00a0 Somewhere along her utterance she \u201cdeeply apologizes to Hong Kong consumers for the lack of clarity\u201d, with a nod that seems to represent a bow, against a backdrop of five nondescript people who are widely believed\u00a0as\u00a0her management team.\u00a0 But she fails even to clarify if they are.<\/p>\n

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One thing we are clear, though, is that Miss Lai has once again mired us into confusion by refusing to take questions, leaving the roomful of hopeful press people behind, clearly too upset to stomach such McClarity.<\/p>\n

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Hong Kong Journalists Association\u2019s chairwoman, Sham Yee-lan, has this comment: \u201cdodging follow-up questions by the media is not a good way to handle an issue, but many corporations have adopted this approach.\u201d\u00a0[2]<\/p>\n<\/div>\n

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